IKEA ✧

IKEA ✧

IKEA ✧

IKEA ✧

IKEA ✧

IKEA ✧

IKEA ✧

Student sitting at desk in anime style

Slice of Life

IKEA US (2023)

For back to school season, we inspired college students to create space for themselves at home, in a dorm, or off-campus with the brand's first ever Ghibli-inspired shorts.

Press: Anime News Network, GameRant, Muse by Clio

Looping GIF of 4 anime character designs
Manga book opened next to manga book closed
Looping GIF of animated records filling a storage box
Looping GIF of an animated chair rolling back and forth
Looping GIF of an animated blue bag rocking side to side
Looping GIF of a laptop screen turning on and off on desk
Looping GIF of anime cat
Looping GIF of rolling drawer moving
Screenshot of IKEA product pageLandscape ad on building for an anime
Team

Art Director: Ashley Aviles
Copywriter: Caleb York
Sr. Designer: Nel Sparkman
‍Creative Directors: Fanny Josefsson, Sho Matsuzaki
Animation Studio: ClubCamping
Agency: Ogilvy NY

💜 from Brooklyn

🐧 Designed by Me